Outbound Sales

The outbound-sales skill is part of the gtm-skills bundle — a Claude Code skill catalog for GTM workflows. It’s the right-message-to-the-right-person-at-the-right-time pipeline turned into a single deterministic flow, intentionally agnostic of the sending tool so it pastes into Apollo, Outreach, Salesloft, Lemlist, Smartlead, Instantly, or your own CRM.

Installation

Install just the Outbound Sales skill:

$
npx skills add arnaudjnn/gtm-skills --skill outbound-sales

Or install the whole gtm-skills catalog:

$
npx skills add arnaudjnn/gtm-skills

You can also install via Claude Code’s plugin marketplace (uses .claude-plugin/marketplace.json):

/plugin marketplace add arnaudjnn/gtm-skills
/plugin install gtm-skills@gtm-skills

Set the API key once:

$
export GTM_TOOLS_API_KEY="<your-api-key>"
$
# Get one via `get_api_key` at https://gtm-tools.sh,
$
# or `gtm-tools admin login` from the CLI.

Summary

When the outbound-sales sub-skill loads, it teaches the agent:

• Signals = timing + messaging. Each gtm-tools signal that fires on a domain is both the reason to reach out now and the angle to write about. Hiring SDRs → talk about SDR ramp. Trustpilot support reviews → talk about ticket resolution. The signal that fires is the signal that frames the hook.
• The 6-stage pipeline. Detect signals → map signal → find the right title → verify email → draft email + DM → structured handoff.
• Tool-agnostic handoff. Output is a structured JSON object (or markdown table) per lead with email_subject, email_body, linkedin_dm, signals_fired, primary_signal, angle, and ready_to_send: true. The skill does not send. It hands off to your existing outreach platform.
• Bundled references — full signal → angle + title-filter mapping (signal-to-angle.md), 5 cold-email templates (email-templates.md), and 5 LinkedIn-DM templates (dm-templates.md). Each template has anti-pattern callouts: no “Quick question” subjects, no multi-CTA bodies, no “Hope this finds you well” openers, no meeting-pitch in first DM, no copy-pasting email body to DM (different register).
• Skip-when-no-signals discipline. Accounts where nothing fires get SKIP — no signals rather than generic outreach. Signal-keyed outreach gets replies; generic outreach is what makes B2B inboxes hostile.

The skill complements linkedin-copywriter (which writes single LinkedIn pieces in the user’s voice) and the existing outbound skill (which manages a Mailpool-backed send infrastructure end-to-end). Use outbound-sales for the drafting + research + handoff loop; use your own platform for the actual sequence + send.

Skill

The skill source lives in the arnaudjnn/gtm-skills public repo and is listed on the open-skills directory: